GROW WITH DUA KELINCI

About This Role

The Brand Officer will be responsible for executing brand strategies, managing campaigns, and strengthening our brand presence in local and regional markets. The ideal candidate has a strong background in brand or product management particularly in the FMCG sector and thrives in a fast-paced, cross-functional environment.

Duties and Responsibilities

• Support the development and execution of brand strategies to drive awareness, market share, and consumer engagement.
• Manage and execute 360-degree marketing campaigns across digital, social, in-store, and traditional media channels.
• Conduct market analysis, track competitor activity, and monitor consumer behavior to inform brand decisions.
• Ensure consistent brand positioning and messaging across all consumer touchpoints.
• Collaborate closely with sales, trade marketing, and R&D teams to align branding with commercial objectives.
• Monitor and report on campaign performance and ROI, making data-driven recommendations for improvement.
• Assist in new product development and packaging innovation aligned with brand objectives.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of full-time experience in brand management, product management, or related roles within the FMCG industry.
• Proven track record in planning and executing at least 3 integrated marketing campaigns (including digital and offline channels) within the last 2 years.
• Experience in analyzing market and consumer data, including the use of tools such as Nielsen, Kantar, or internal sales dashboards, with at least 1 year of hands-on involvement.
• Demonstrated ability to manage simultaneous projects or campaigns, with clear results (e.g., increased brand awareness, sales uplift, or engagement metrics).
• Proficiency in Microsoft Office Suite (especially PowerPoint and Excel), and familiarity with marketing platforms such as Meta Ads Manager or Google Analytics.
• Excellent communication and collaboration skills to work effectively with cross-functional and regional teams.
• Strong communication skills, with professional working proficiency in English, both written and verbal