About Us

Dua Kelinci continues to maintain its reputation as a leader in the Snack Food Industry in Indonesia. By continuing to innovate, we present a variety of quality products for the Indonesian people.

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Products

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Cities

Starting from a small town

Starting in Pati, Central Java in 1972, Ho Sie Ak and Lauw Bie Giok used "Sari Gurih" as a brand to market nuts purchased directly from farmers. Thanks to the quality and delicious taste, their products are popular with the public and are growing rapidly. In 1982, this brand was changed to "Dua Kelinci", and in 1985, the company was officially registered as PT Dua Kelinci by the founder's two sons, namely Ali Arifin and Hadi Sutiono. This step is an important milestone in Dua Kelinci's journey towards a leading position in the snack food industry in Indonesia.

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dua-kelinci

A Tale of Two Brothers

Dua Kelinci started with two brothers, namely Ali Arifin and Hadi Sutiono, who succeeded in turning a simple company into a modern peanut factory in Indonesia. Now, PT Dua Kelinci is known as an innovative producer with various snack products, from peanuts to wafers, becoming a friend to share stories with the Indonesian people. Through an international distribution network, Dua Kelinci has become one of the leading snack brands in Indonesia and the world.

Our Journey

  • 1972

    The best domestic peanut snack was launched by the name of "Sari Gurih" brand by Ho Sie Ak and Lauw Bie Giok, to fulfil consumer needs of savoury and tasty peanut snacks.

  • 1982

    The picture of "Dua Kelinci" in red and white on the packaging was more remembered by the consumers so that the "Sari Gurih" brand changed its name to be Dua Kelinci.

  • 1985

    After changing its name, PT Dua Kelinci was officially established as a registered company on July 15, 1985, owing to the two brothers of the founder, Hadi Sutisno and Ali Arifin.

  • 2000

    The usage of the hi-tech machine to produce the best quality products.

  • 2005

    PT Dua Kelinci developed its business by launching new products such as Sukro, Tic Tac, Kacang Koro, and Kacang Polong.

  • 2007

    Product system standardisation to produce quality products with international standard.

  • 2012

    "Challenge to Change" as a spirit of this the year was proven by the human resource replenishment to keep doing sustainable changes to improve the product quality and friendly services for the customer.

  • 2013

    Deka Crepes was launched as a form of PT Dua Kelinci newest innovation in wafer category.

  • 2014

    Dua Kelinci launched the newest product category, corn-based chips with Krip Krip Tortilla as a brand.

  • 2017

    Sukro Oven, one of Dua Kelinci innovative products was launched to fulfil the needs of the active and creative young generation.

  • 2019

    Fuzo Sunflower Seeds, Usagi Puff, and Deka Mini Wafer Bites became the newest products of Dua Kelinci as a part of our commitment to provide a variety of the best snack products.

  • 2020

    This year, PT Dua Kelinci is back sponsoring one of the international reputable football clubs, Real Madrid.

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Hadi
Sutiono

President Director

Sebagai perusahaan, PT Dua Kelinci selalu fokus untuk menyediakan produk makanan ringan yang terbaik, sehat, dan halal bagi masyarakat Indonesia. Sejalan dengan hal tersebut, kami telah menerapkan manajemen dan standar kualitas internasional yang membawa PT. Dua Kelinci kini berhasil menembus jaringan distribusi ke pasar internasional.

Our various products have spread to various countries and regions in the world such as Southeast Asia, China, the Middle East, Europe, America and Africa.

Kami ingin berterima kasih kepada konsumen setia kami atas minat Anda pada PT Dua Kelinci, kami berharap produk kami selalu menjadi favorit masyarakat Indonesia.
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Vision & Mission
Dua Kelinci

  • Vision

    Grow together to build a happy society.

  • Mission

    To become a trusted food producer in local and global markets, excelling in product and service quality through continuous innovation.

    • Quality is maintained in every product

      In every process, we always strive to provide the best for consumers. Starting from the selection of raw materials to the distribution stage of finished products, every process is closely monitored by the Quality Control and Quality Assurance division. We not only maintain product quality, but also ensure compliance with the highest standards set by the Snack Food Industry.

    • Processed with the Best Technology

      Behind each of our products, there are various sophisticated manufacturing facilities. Starting from food microbiology and chemistry laboratories to carry out rigorous testing to ensure the quality and safety of each product, to food sensory testing laboratories, where we invite experts to evaluate the taste, texture and aroma of our products in depth.

© 2024, PT. Dua Kelinci. All rights reserved.